Am I doing something wrong?

I feel like after months and months I’ve mastered my RDL form. But one thing that’s been bothering me—I feel it super intensely in my glutes on the drive up/when I’m standing back up after a rep. I feel a stretch when I come down obviously, but I don’t feel it in the glutes then. A lot of things I’ve read has stated you should feel them in the glutes on the way down/bottom of the rep. And I’m like, am I doing something wrong then? Why do I only feel it standing back up after a completed rep? Like wtf