Best Meta Ads objective for getting paid event registrations?
Hi everyone,
For those who have experience running Meta ads for paid one-day events or conferences, which campaign objective has worked best for you?
Engagement
Traffic
Leads
We don't have a website. We'll be linking people to a Linktree page that contains instructions on how to register. From there, users can choose one of three Google Forms:
Regular registration
Student registration
Group registration
This is my first time running a campaign with an objective other than Awareness. My goal is to get participants that can register and pay the event/conference fee.
Has anyone run a similar setup? Which objective would you recommend, especially if you're sending traffic to Linktree and Google Forms instead of a website?
Thanks in advance!
Posted Jul 23, 2026, 5:04 AM UTC