How did you grow B2B sales in food and beverage industry?

We have a food and beverage product that has been successfully tested in B2C for several years. Product-market fit, operations, fulfillment, and margins are already dialed in.

In recent years, we have also had success with B2B wholesale, but our biggest challenge is building a scalable outbound sales process that converts.

It feels like we need someone who can “open doors,” since we do not have a strong personal network in the industry.

For small businesses that solved this problem, what was the most effective 80/20 approach?

Did you use independent sales reps, brokers, distributors, cold outreach, trade shows, referrals, or a lead-generation company?

I am open to partnering with the right lead-gen or sales organization if that model actually works.

TLDR: looking for success stories where you managed to scale outbound sales and closed wholesale accounts.