Personal profile restricted from advertising my business page for "Inauthentic behaviour."
I'm hoping someone here has been through something similar or can point me in the right direction. Sorry for the long read!
I've been using Facebook for legitimate business, along with advertising through the Ads Manager for a few different businesses I own. I also do fundraising on my personal account over the last several years without any issues. Recently, not too different from past years when confirming donation website link via messenger to people, some of whom aren't in my friends list, so were sending through message request.
Messenger would suddenly block me from replying to people and require an identity check. The verification screen would get stuck on "Position your face" and never recognise my face, no matter what I tried. I eventually realised the verification would complete on an older phone I still owned, so I used that to get back into my account.
Unfortunately, the problem kept repeating. Every time I received a new message request—or sometimes even when I messaged someone on Marketplace—I would get logged out of Messenger again and have to verify my identity. This happened roughly 10 times over several weeks.
During this period I was also locked out of Facebook multiple times and had to upload government-issued ID to regain access.
Shortly afterwards, Meta permanently restricted my personal profile from advertising for "Inauthentic behaviour." My business Pages and ad accounts don't appear to have policy violations, but because my personal profile is restricted, I can no longer publish ads.
I've managed to get through to Meta Support, but the restriction still hasn't been resolved.
I'm curious if anyone else has experienced:
- The endless Messenger identity verification loop?
- The "Position your face" verification bug?
- A personal advertising restriction for "Inauthentic behaviour" after repeated identity verification requests?
I'm also wondering:
- Has anyone successfully appealed this type of restriction?
- Did Meta ever explain what actually triggered it?
- Were you eventually able to get your advertising access restored?
How do I get around this? AI has warned that adding my wife as a page admin and using her login details could trigger circumventing enforcement.
I'm absolutely shattered; we have a few key times a year we advertise hard and generate high revenue, and now the possibility that I can't do this is a shock and has left me wondering if I am going to lose my livelihood altogether.
Currently I can't post on Facebook, personally or business pages; I can't reply to business customers' messages. I can use Messenger, but I know it's only a matter of time before I get kicked off Messenger, and I won't be using my old phone to get verified, so i'll be off for good. I've read one very similar story to me on Facebook, but I can't comment on their post!
Any genuine experiences or advice would be greatly appreciated. Thanks!
Posted Jul 23, 2026, 5:11 AM UTC