Time estimate for order delays?

I bought the Chillipad 2.0 on July 3rd and this is my first purchase with sleeme. My order was supposed to ship by July 17, and I've been growing concerned about my order after not receiving anything. I understand things happen, but I wish sleepme would at least send out an email saying we know about your order, were experiencing delays, and we are getting to it as fast as we can. I feel much better about my order knowing other orders have been delayed, but fulfillment is happening.

Is there a time estimate for orders that were in the July 17th wave?