Google Ads Budget Allocation Recommendations

Google Ads Budget Allocation Recommendations

Budget allocation strategy directly impacts overall performance.

Initial Budget Allocation

Product Category Search Campaign: 50% - 60%

Brand Defense Campaign: 10% - 15%

Competitor Targeting Campaign: 10% - 15%

Remarketing Campaign: 10% - 15%

Display & Brand Awareness Campaign: 5% - 10%

Performance-Based Budget Reallocation

After collecting data for 60-90 days, you should shift to a performance-based budget allocation. Increase budget for campaigns that acquire qualified leads at low cost, and reduce budget for campaigns that generate clicks but few conversions.

This is just my suggestion.