What's one mistake applicants should avoid while applying to ISB?

The ISB application process involves much more than just a good GMAT/GRE score. Essays, work experience, recommendations, and overall profile all play an important role.

For those who've applied or are currently at ISB, what's one mistake you think applicants should avoid?

It could be something you learned from your own experience or advice you wish you'd received earlier. Hopefully, your insights can help future applicants put together a stronger application.