How much research do you actually do before reaching out?
Whenever i have rushed prospecting reply rates have been noticeably worse.
These days i spend a few minutes checking things like:
- whether contacting the right person
- what the company has been working on recently
- whether they are even a good fit
It slows me down a bit but the conversations feel much more relevant.
Do you have a research process before outreach or do you prioritize volume?
Posted Jul 23, 2026, 10:24 AM UTC
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