The most overused copy format on the internet.

I'm looking for people for this thing.

That's it.

I swear I've seen this copy format everywhere.

I'm looking for 10 founders...

I'm looking for stressed people...

I'm looking for men in their 30s for ...

I'm looking for people who...

And It works

It actually works a lot!!

Because it's calling out sepcfic people directly with their problems highlighted in the copy

So even if they won't click on the ad, they will read it once.

And that's why this format is my basic ad copy to write whenever I start a new campaign.