I need help please (fail dye)

I have light brown hair and I tried artic fox dream purple, I left 1 hour, and it didn't change anything, not even 1% of purple, nothing, not even in the light, just nothing, so I ask if anyone know a brand that REALLY work on light brown hair, not asking it to be as light and neon as it should be but at least visible,

please, thanks !!