Do gyms actually care which personal trainer certification you have or just whether its accredited?

For anyone who has been involved in hiring personal trainers at commercial gyms im curious how applications are usually evaluated. I noticed that some certifications have much stronger name recognition than others even though they seem to have the same NCCA accreditation. That makes it hard to tell whether paying more actually improves your chances of getting hired. People talk about the best accredited personal trainer certification, are they usually referring to employer preference or just industry reputation? Do most gyms mainly check for NCCA accreditation and CPR/AED or do things like coaching experience, internships, or a degree end up carrying more weight?