Revival episodes on FX

FX is currently (on the east coast) airing Hulu episodes of KOTH—the first four of season 14 followed by ep 3 of season 15. So anyone here who doesn’t have Hulu but still has cable has an opportunity to catch some eps. Does anyone know if this is just a one-off to try to attract more subscribers to Hulu, or is this a thing they’re just gonna be doing?