Should I lead with a specific offer or go in as a consultant? (beginner, still learning)

Hey everyone, I’m just getting started in this space — currently learning the build side and doing a lot of research before I approach anyone.

One thing I keep going back and forth on: should I have one or two specific automations I lead with (like missed-call text-back for service businesses), or should I go in more consultant-style, sit down with a business owner, find out where their time is actually going, and build something custom from that conversation?

For those of you actually doing this with paying clients:

**1.	Which did you start with**, and would you do it the same way again?  
**2.**	If you led with a specific offer, **how often did the thing you actually built end up being different** from what got you in the door?  
**3.**	Does the consulting approach even work before you have a track record, or do you need proof first to get someone to give you that conversation?  
**4.**	If offer-first — **how many offers did you start with?** One, or a small menu?

Not looking for the “just start” answer (fair as it is), more interested in how the first few actually went for you and what you’d change.

Thanks.