Crocs is weirdly a decent sustainability case study...?

I know Crocs gets memed on a lot but this was actually kind of interesting.

Instead of making some separate “eco-friendly” version of their shoe they looked at the material used in the regular Classic Clog and started improving that. That makes way more sense to me. Most brands seem to treat sustainability like a marketing campaign. Crocs basically went, what’s the main thing causing the issue and worked on that instead. Not the flashiest approach but probably the one that actually matters.