Why are people so obsessed with South Indian weddings?

I've come across several Instagram reels where people who aren't South Indian choose to have South Indian-style weddings, even though they don't belong to that culture. I know this might sound controversial, but it's something I've often wondered about.
India is incredibly diverse, with every region having its own unique traditions, rituals, and wedding customs. That's what makes our culture so beautiful. Sometimes I feel that people overlook the beauty of their own traditions and instead choose to adopt another culture's wedding style.
Personally, I believe every culture deserves to be preserved and celebrated. If your own wedding traditions are beautiful and meaningful, why not embrace them instead of replacing them with another region's customs? Likewise, you rarely see South Indians adopting Bengali, Rajasthani, or other regional wedding traditions for their own weddings.
This isn't about saying one culture is better than another—it's simply about appreciating and preserving the traditions we grow up with while respecting the uniqueness of every culture.