Salary expectation! Pls advice

Hello all,

I’ve been working in an ad agency in toronto for 2.5years now and overall have a 5+ yrs experience and looking for a job change.

My current role is senior performance marketer and the day to day task is managing clients dashboard, discussing KPI’s, campaign execution , reports etc

I’m actively learning python and SQL now and deep diving into MMM, causal and experiments (A/B tests) - more like marketing analyst/science role.

Reason I’m doing is because as I get more experience and sit across with shareholders, the major talks and discussions are revolving around budgets and ROI and as a person with just execution, it’s bit hard for me to sound confidence in the room. Hence this learning path.

My past salary was 70k

How much can I expect on my next role or have a baseline considering I expand my knowledge set needed for senior role.

Thanks

Posted Jul 29, 2026, 6:40 AM UTC

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