2026 Audi A6 (3.0 TDI, fully loaded) after 5 weeks — coming from a BMW 530i. Objectively, this has been a rough ownership experience.

I want to preface this by saying I’m not anti-Audi and I didn’t expect perfection. I’m posting this because the gap between price, marketing, and actual day-to-day usability has been significant enough that I think it’s worth documenting for anyone cross-shopping.

Background: Moved from a BMW 530i to a fully-specced A6 C9 (3.0 TDI, every major option box ticked). Expected a lateral move at worst. Instead it’s been a consistent downgrade in build execution and usability, even though the car itself is more expensive.
Timeline of issues so far:
Day 1: Lighting system fault notification, immediately after delivery.

4 weeks to get a service appointment due to dealer backlog.

Dealer couldn’t diagnose it on-site — had to escalate to the factory and asked me to leave the car for a full week for a fault that started on day one.

Wireless charging doesn’t work reliably.

Steering wheel buttons are intermittent — work, then don’t, with no clear pattern.

Driver seat memory doesn’t return to the saved position consistently.

Trunk: opens on button press, doesn’t reliably close on the same button.

Design/UX issues (not defects, just poor execution):
EU GSR2 mandates several driver assists to be on by default at every startup (lane assist, etc.) — I understand this is regulatory, not Audi-specific, but the process to disable them each drive is unnecessarily tedious.

Menu navigation is almost entirely screen-dependent — very few physical buttons — and the logic isn’t intuitive. Simple functions take multiple taps through nested menus.

The infotainment screens are large, but the actual information density is low — a lot of the screen real estate is empty space, which makes the cabin feel less premium than the size of the displays would suggest, not more.

Overall take: for the price premium over my BMW, I expected at minimum equivalent reliability and a more intuitive interface, given the size of the screens. Instead I’ve had a first-day hardware fault that took nearly a month to even get looked at, several buttons/functions that work inconsistently, and a UX that adds friction to basic tasks. Curious whether this is a first-model-year (C9 platform) teething issue specific to my car, or a broader pattern others are seeing.
Happy to answer questions if others are considering the same trim.