I don't want your GODD*MN PROTEIN SHAKE

Fred Meyer has stopped carrying my favorite weight loss shake. In fact, they have stopped carrying all weight loss shakes. All they have on the shelves now are %^$#% MF'ing protein shakes.
MAX PROTEIN
ULTRA PROTEIN
100% PROTEEEIIINNNNNN
I found a tiny patch of meal replacement shakes on the aisle over, but I still had to dig through the ENHANCED PROTEIN versions to find the regular kind.
I checked Safeway in the nearest town over. They have weight loss shakes but only the PROTEIN PLUS+++++ variety.
Society, can we please stop with the protein obsession?