Unable to buy a regular product on your shopping list because influencers have raved about it online and made it ‘viral’

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Before Christmas it was cottage cheese, been eating it since I was about 18 back in my early gym days. I noticed a trend with pros of ‘good influencers’ incorporating it into their recipes, and It was selling out everywhere!

This month the same is happening with sardines! All my regular sardines are sold out.

FWIW, happy people are getting onto these great foods, I just hope the supermarkets don’t take advantage and jack the price up!

Posted Jul 29, 2026, 6:55 AM UTC

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