$60 key cut and programmed!?!?!

I'm a locksmith in fresno california. Dad opened the business back in 92. Did all residential back then. Been an iron worker ever since. Got back into it after breaking my ankle, pretty bad. Had to find an easier way to make a buck. Tought myself the commercial aspect of it about a decade ago. Just last year it took a class in los angeles on automotive locksmithing, and bought all the equipment. Been doing okay a little slow though. But it's definitely making a little more money than with just residential and commercial.

I have some experience, i've taken classes, i have a license, i have insurance, and I pay my taxes.

Evidently someone in my area, is charging $60 to cut and program automotive keys. Nissan's, hondas, a chevy cruise. I just can't fathom how this is possible. Around the same time I started paying for advertisement on yelp. Has this happened to any of you? Do any of you have any ideas how this is possible?