What's killing your trial start rate - pricing, copy, or timing?
One metric most app devs ignore until it's too late: trial start rate. Not trial-to-paid. The step before that.
If users see your paywall and don't even start the trial, your conversion problem isn't fixable with a better onboarding sequence.
What changed your trial start rate the most when you tested it? Drop it below.
If you want to check where your numbers stand vs. benchmarks: Paywall Benchmark Checker Tool
Posted Jul 29, 2026, 1:00 PM UTC
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