What's killing your trial start rate - pricing, copy, or timing?

One metric most app devs ignore until it's too late: trial start rate. Not trial-to-paid. The step before that.

If users see your paywall and don't even start the trial, your conversion problem isn't fixable with a better onboarding sequence.

What changed your trial start rate the most when you tested it? Drop it below.

If you want to check where your numbers stand vs. benchmarks:  Paywall Benchmark Checker Tool

Posted Jul 29, 2026, 1:00 PM UTC

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