Wrexham FC and Firefox

Saw a match between Liverpool and Wrexham and I was surprised to see Firefox advertised on the ads panels and on the Wrexham FC player shirts. Seems like there is a partnership between them.
https://www.wrexhamafc.co.uk/news/2026/july/08/wrexham-afc-and-firefox-announce-multi-year-front-of-kit-partnership/