My LGS announcing highly inflated scalper prices prior to the 30th release

My LGS has been fully embracing the scalper price point of new releases for years now. But this is ridiculous.

https://shop.millenniumgames.com/collections/pokemon-30th-anniversary?sort_by=most-relevant&filter.v.availability=1

Brick and mortar stores who inflate prices like this should be named and shamed. They’re no better than the opportunist rats on Facebook Marketplace.

Consumers deserve better!