it was hard to build a profitable software company before AI; now it feels even harder!

Marketing and Communications

It's incredibly exciting to see something you've thought about for years come to life before your eyes with the help of AI.

So many people I know are building new apps. With this much software flooding the market, do any of us have a chance anymore?

When more people can build software, what happens to the value of software?

In economics, when you increase the supply of something, its market value goes down (and so does the price). But once everyone was making ssame/similar apps, nobody could make money on them.

The software products that succeed will need to have:

  • Marketing & Distribution. Can you actually get people to find the thing?
  • Brand - Positioning, differentiation, story
  • Quality product - meeting functional and aesthetical requirements
  • What else?

Posted Jul 30, 2026, 2:15 PM UTC

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