Watch crown not winding clockwise

Please help.

First rep watch owner here. I just received my BVF Santos 35 mm a couple of days ago and it is working fine. When I tried to wind it clockwise, it does not move. I know the movement is SH9015.

Current Status:
- the crown can be turned clockwise
- the watch is still working. I wear it everyday and just take it off when I get home
- i can pull the crown and adjust the time

Any advice would be greatly appreciated. Thank you!