Do ai rankings matter?

I keep seeing tools promising to measure how visible a website is inside chatgpt, gemini, and perplexity.

The dashboards look convincing, but I cannot work out what the scores actually prove.

The tool chooses the prompts.

Search demand is estimated.

The answers can change when the same question is asked again.

I understand tracking real referral traffic, citations, leads, or sales.

But paying for a visibility score based on hypothetical prompts feels shaky.

Has anyone changed their content because of one of these tools and seen an actual result?

Not more mentions or a higher score.

Real traffic, leads, or revenue.

Maybe I am being too skeptical, but right now geo feels like normal seo with a new dashboard and a higher bill.