Coles giving their chocolate a try again. Why?

So if anyone remembers Coles used to have their own homebrand chocolates.

They didn't sell well bit were an Aldi budget type option.

Have noticed Coles have either necromanced this range or rehired person responsible.

At $4.50 a block its akwardly priced and I really hope this just isn't a reference.point for their pricing going forward.

Its really the last thing chocolate needs since the Americans bought Cadbury and turned it into shit American chocolate. More Palm oil mixed with chocolate....