Not even exaggerating, I keep seeing him pop up everywhere and decided to actually list it out because it's getting a little absurd

He's been a Louis Vuitton house ambassador for a while now, walked in their Fall/Winter 2024 womenswear show, sits front row at their shows, and even collaborated on a Silver Lockit jewelry collection with them that's raised over $24 million for UNICEF so far. On top of that he's a UNICEF Goodwill Ambassador for Korea in his own right, separate from the LV stuff.

Then in March 2026 Adidas announced him as a Global Icon and Global Brand Ambassador for Adidas Originals, which honestly made sense since he'd been posting about Gazelles and Superstars for ages before it was even official.

And that's just the fashion side. He's also:

* The face of Samsung's Galaxy S25 Edge campaign
* Global ambassador for Gong Cha (just renewed through 2026, apparently his favorite drink there sells like 6 cups a minute now)
* Brand ambassador for bb.q Chicken as of a couple weeks ago, and he reportedly picked the new menu flavor himself

Like the man is doing luxury fashion, sportswear, tech, and boba tea/fried chicken all at once, and somehow none of it feels forced, it all tracks with stuff he's genuinely been vocal about liking before the deals happened. Which I think is actually why it's working so well for these brands, versus just being a paycheck-collecting rotation.

Anyone know if there's an actual reason he's become THE ambassador of the group specifically, versus the other members? Or is it just a "right face, right time" kind of thing at this point

Genuinely feel like Felix from Stray Kids has a deal with every brand at this point