100 texts. 4 meetings. No ads.

Most agency owners think cold outreach is dead. It's not. The approach is just broken.

I send around 100 cold SMS messages and book roughly 4 meetings. That's a 4.5% booking rate with no ad spend, no domain setup, no inbox warmup.

The reason it works is simple. SMS gets read. Email gets buried.

If you're still waiting on cold email to fill your calendar, there's a faster lane.

Happy to go deeper if anyone wants to see how the sequence is structured.