How Law Firms Build an Audience That Last

Most law firms only show up online when they want something.

A new practice area to promote. An award to announce. Then quiet for a month.

Audiences are not built that way. People start paying attention when you show up steadily with something useful, long before you need anything from them. The firm that posts twice a week for a year is far ahead of the one that posts ten times in a week and vanishes.

Becky Robinson calls the whole thing reach, expanding audience plus lasting impact. Not a viral spike. A group that remembers you when the moment finally comes.

New on the blog: how law firms build an audience that lasts: https://conroycreativecounsel.com/how-law-firms-build-an-audience-that-last/

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