One way car rentals

So last week I look up one way car rental from our little town to a little town east of here. Friday that car cost $108 plus tax. Perfect. Make plans, take off work for the following week, go to reserve vehicle first thing Monday morning and there’s not a single vehicle available in the region.
How is the one way rental dirt cheap three days ago, and now completely non-existent. Even looking to other towns and cities nearby-ish. It’s like every rental car in the region disappeared.