Are websites becoming an afterthought for Kenyan SMEs?

One thing I've noticed while building websites for Kenyan SMEs is that many businesses invest heavily in branding, packaging, and social media, but their website often becomes the forgotten part of the business.

I find that interesting because a website is often the first place someone goes after discovering a business. Before making a call, sending a WhatsApp message, or visiting in person, people want to know whether the business feels trustworthy.

Of course, every business is different, and social media can be enough for some.

I'm curious to hear from founders and business owners.

How important has your website been to your business? Has it generated customers, or has social media been enough? If you haven't invested much in it, what's been the biggest reason?