Seeking advice for a bar & grill in a rural area

I'm looking at a property in a rural area-- place is a nice size, well taken care of, and the biggest advantage I see is that its pretty close to a major highway that sees a ton of tourist traffic in the summer and fall. The real estate is included, it sits on a nice piece of land with no neighbors and a big outdoor space.

The owner is the classic story of they've always dreamed of owning a bar after they retired (but didn't realize how much work there is). The reported income is very inconsistent day-to-day which doesn't surprise me bc their concept is rather generic and I don't think they are marketing themselves well to tourists.

I have plenty of experience and I've owned bars in the past but they've been in densely populated city environments. This place sits between two counties who's total population is ~35k combined.

Obviously the labor pool will suck, I'd imagine I'd have a hard time finding people to do specialized work (like refrigerator repair).

Does anyone here have any advice about the unique challenges of operating a concept in a rural environment? And how do you market yourself to pull tourists coming through?