Zero-to-one distribution is 10x harder than actually building the product.

You can spend months polishing UI, perfecting the backend, and designing a calm, beautiful experience.

Then Day 1 hits, you open a fresh X and Instagram account, and realize you have zero audience, zero leverage, and no algorithm on your side.

So you spend your days jumping through hoops, leaving replies on big creator accounts, and hoping 3 people click your profile.

Building is therapy. Distribution from zero is psychological endurance.

Who else is in the trenches of the cold-start problem right now? What’s keeping you sane?