25 downloads, 0 trial starts: I think I built too much before validating the paywall

I spent months building Fitly, an iPhone and Apple Watch fitness app, because I wanted one place for personalized workout plans, set and RPE logging, nutrition, and recovery guidance.

It has been live for about a week. The current funnel is humbling:

- 648 App Store impressions

- 124 product page views

- 25 first-time downloads

- 0 trial starts

- 0 active subscriptions

- $0 revenue

RevenueCat also shows 114 new customer records and 180 active customers in the last 28 days, but none converted. I know RevenueCat customers are not the same as App Store downloads, and that gap is another thing I need to investigate.

My current belief is that the code is not the main problem. The promise may be too broad, the Pro value may be unclear, or I may be asking for trust before the user has experienced a useful result.

If you were in my position, what would you do first?

1. Strip Pro down to one obvious paid outcome

2. Move the paywall later, after the first completed workout

3. Interview the first users before touching the product

4. Stop all acquisition until activation is fixed

Brutal feedback is welcome. I would rather learn what is weak than collect polite downloads.

App Store: https://apps.apple.com/app/id6790693710

Full disclosure: I built the app and it includes an optional subscription.