648 impressions, 124 page views, 25 downloads, 0 trials. Where is this iOS funnel leaking?
I am the solo developer behind Fitly, an iPhone and Apple Watch fitness app. I am sharing the actual numbers because I want to diagnose the funnel, not promote the app.
App Store Connect data through August 9:
- 648 impressions
- 124 product page views
- 25 first-time downloads
- 6 redownloads
- 6.87% conversion rate
RevenueCat production data for the last 28 days:
- 114 new customer records
- 180 active customers
- 0 active trials
- 0 active subscriptions
- $0 MRR
- $0 revenue
The listing currently promises personalized workouts, Apple Watch logging, nutrition tracking, and one combined answer from three AI specialists focused on strength, nutrition, and recovery. US pricing is $9.99 monthly or $71.99 yearly.
My current hypotheses:
-
The listing promise is too broad for a new brand
-
The screenshot order explains features but not one urgent outcome
-
The free experience does not create a strong reason to try Pro
-
The paywall appears at the wrong moment in onboarding
If you could run only one test first, which would you choose: screenshot order and message, subtitle and keywords, onboarding to paywall timing, or the trial offer itself?
I would also appreciate a sanity check on whether 6.87% conversion is the first problem to solve, or whether activation after download is clearly the bigger issue.
App Store: https://apps.apple.com/app/id6790693710
Full disclosure: I built Fitly and the app includes an optional subscription.
Posted Aug 11, 2026, 11:26 AM UTC