r/PPC•
Low_Fly3630

For an Immigration law firm, is broad targeting the way to go?

Meta Ads

For my Immigration law firm, I have been using Facebook ads, and I have come across discussions about targeting. For month1, I have run all 3 ad sets broad, cut down based on cost per lead and calls booked.

My ideal customer profile pretty much doesn't exist in Facebook's interests; the max I can do is newlywed, either 3 or 6 months, and the audience available is less than 100k, which is expected.

What's the way to go from here?

Posted Aug 11, 2026, 11:28 AM UTC

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