Local SEO is still winning

We conducted some research based on local small business in our community of Columbus, Ga. We wanted to know if the alarms about AI overviews and LLM’s were really translating to local small businesses. What we found in our sample was an increase in traffic. The local search seems to still be driven by the local factors: complete GBP, good quality, regular reviews, and other local indicators. This is good news for local SEO. What are you finding about your business and market?