Master’s thesis survey: brand–artist value alignment, cultural consumption, and marketing (≈8 min, anonymous) [ALL COUNTRIES, 16+]

Hello everyone,

I’m a Master’s student, working on my thesis in marketing and cultural consumption. My project explores how people perceive the values and attributes of clothing brands and musical artists, and how this alignment influences the success of brand–artist partnerships as a form of promotion.

If you’re interested in taking part, you can access the survey here:
https://qualtricsxmx56sd6mrh.qualtrics.com/jfe/form/SV_3rtjxm61uLXgMzs

If you have any questions about the study or the questionnaire, feel free to ask in the comments or send me a message. I will be happy to complete your survey in return!!

Thank you very much for your time and help!