Here are my top 5 ways I like to research and pick video topics
> Google Trends Page
This gives me real time updates on what's trending, and I can filter it for specific keywords, region, time, and more.
With this one tool, I am able to understand what real people are searching for online.
In the era of video over text, creating clips on universal search topics and not just what's trending on a particular platform gives me an edge over competitors.
> YouTube Studio Search Tab
When you are a creator on YouTube, having access to the Studio tab on desktop or the mobile app is a must. It not only gives you detailed analytics on your performance but also suggests new topics.
The best part of this you get to know what channels similar to yours are doing instantly without much search time and replicate their strategies.
> YouTube Search
The good old YT search is always handy to research. It takes some hours to research, but it's totally worth the effort.
I often do this to understand what topic is performing well on the platform on similar channels like mine.
> Social media
X is surprisingly a good place; I find many interesting topics to make videos on. The trending topics are a big help to catch on to ongoing trends and ride the wave.
> YouTube Comments
When you have a decent, grown community like mine, many times I simply choose topics from comments or my YouTube community. Give the audience what it wants, and it will never leave.
Sometimes it's easy to find fresh topics to pick simply topics that your immediate audience wants rather than running a full-on research.
Posted Aug 12, 2026, 10:56 AM UTC