Google Ads for Family Law Firm (Melb)

Google Ads

Hi everyone! I run a couple of google ad campaigns for a family law firm and up until a couple of weeks ago, we were getting an okay amount of conversions (these were calendly bookings - which weren't too high, but we were getting a few, and then 'click to call' conversions and form fills - out of which the highest were the click to call conversions.) However, recently, there have only been a couple of click to call conversions and no form fills or calendly bookings.

Our budget is quite low actually, around 50 dollars per day, but I'm wondering why the conversions tanked so suddenly when there used to be at least SOME earlier. I have checked all tracking tags to ensure nothing is broken so there is no issue from that end either.

Do you think it would be better to switch to Meta ads on that budget rather than keep spending on Google ads?

Posted Aug 12, 2026, 10:57 AM UTC

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