Built a UK car-cost tracker called MileMind: Car Cost Tracker and shipped it a few months back. Free, no ads, no paid tier. It tracks your mileage pace against a lease allowance and warns you before you're heading for an excess-mileage bill, and pulls fuel, insurance, tax, MOT and servicing into one running-cost figure.

Last month's funnel:

448 impressions

297 product page views

31 first-time downloads

4 redownloads

The bit I keep staring at is 297 page views from 448 impressions. That's about two thirds of everyone who sees it actually tapping through, which seems way too high for cold search traffic. My read is that most of those impressions are people who already knew the app existed and searched it by name, friends, family, a Facebook giveaway I ran, my own site. So the listing isn't really being tested by strangers at all.

If that's right then my problem isn't the page, it's that I'm invisible in search for the terms an actual stranger would type, and my numbers look healthier than they are because branded traffic is flattering them.

Two questions for people who've been through this:

Is there a way to actually separate branded from non-branded impressions in App Store Connect, or is the Sources breakdown the closest you get? I want to know my real cold-discovery number rather than guessing at it.

And if the answer is what I think it is, at this size would you spend the next month on keywords, or on getting mentioned somewhere off the App Store so there's a reason for anyone to search the name in the first place?



Listing if it helps to look: [https://apps.apple.com/gb/app/milemind/id6785872324](https://apps.apple.com/gb/app/milemind/id6785872324)

448 App Store impressions, but 66% of them go straight to my product page — I think all my traffic is people who already know me