Could Your Service Drive Be Your Next Sales Channel?

Selling New Cars From The Service Drive

Your service drive already has something sales departments spend a lot of money trying to find:

Customers who already know and trust the dealership.

In this episode, Chris “Bulldog” Collins, Hogi, and Adam explore how dealerships can turn service appointments into vehicle sales and trade-in opportunities without making customers feel pressured.

The strategy goes beyond simply sending a salesperson into the drive. It involves building a system between Sales and Service, including:

- Identifying customers with equity

- Creating better advisor-to-sales handoffs

- Discussing trade opportunities before the appointment

- Using the service drive to source quality used inventory

- Building long-term customer relationships across Sales and Service

The bigger question is whether your dealership has a system for this or is simply hoping the right opportunity happens.

Has your dealership successfully generated vehicle sales from the service drive? What made it work—or fail?

👉 Watch the episode: https://youtu.be/0yN3pCC0vpg