The users who complain are probably not the ones you should be building for

Early on with Valycode we'd get occasional feedback from users who wanted more features, more complexity, more customisation. We'd take it seriously, discuss it, sometimes build it.

Over time we noticed something. The users asking for the most were almost never the ones paying. The paying users rarely asked for anything. They just used what was there and renewed.

It's made us a lot more selective about which feedback actually drives product decisions. Vocal users and valuable users are not the same group. The ones who engage with you most are often the ones with the most friction with the product, which is useful to know, but it doesn't mean their version of the product is the right one to build.

We now pay more attention to what paying users do than what any users say. Not because feedback is worthless but because behaviour is harder to perform than words are.

Has anyone else found a way to weight feedback more systematically? How do you decide which voices actually shape the roadmap?