How to write impressive catchy hooks for YT shorts ??

Hey guys, I am here because I am a bit stuck on writing Great Hooks / captions for my YouTube chanel. My niche is beauty / Makeup and I am
Usually writing my own hooks and editing them. But lately I am feeling stuck in coming up with ideas. I most use POV style - how to , and defiance or story telling hooks. But lately I am feeling a bit meh in writing them. Since past 10 days hooks are not clicking and retention is low and I am not sure which hooks are working which are not and how to write them and come up with. I am totally confused me. So I would like to know how to write the hooks and what the process should be ?