Do native speakers ever pronounce “because you” with a /ʃ/ sound?

Phonetics

Hi everyone. I've posted this on r/Englishlearning before but most people told me they don't.

But just now I was watching tbbt and heard this again in s09e10 when a character said "...is that he loves you and wants you back."

I know that when /j/ follows /s/, the sounds can merge into /ʃ/, so “miss you” would sound like /mɪʃuː/

But I often hear native speakers (mainly Brits) say things like “because you” or “as you” with a /ʃ/ sound, even though /z/ + /j/ is supposed to become more like /ʒ/?

Am I just hearing it wrong? Is it actually /ʒ/ and I’m just perceiving it as /ʃ/, or do some speakers really pronounce it with /ʃ/?

Here are a few examples I found.

0:41 "...come to Orla's party because you always drop your food..."

https://youtu.be/lnaO\_9A6AYw?si=T\_J9uXauohQ-L6dF

12:46 "...it's because you didn't want one." (I think here it's closer to /ʒ/)

https://youtu.be/iG9CE55wbtY?si=ZhAYtUGI9lY41P6n

14:25 "And because she loves you." https://youtu.be/TKNj04mClr4?si=4LXDBFYprWMesrgV

00:32 "Daddy loves you." https://youtu.be/K8uijjp6hfc?si=7xwxDcMv43dOSWSr

0:53 "...in the sky that loves you" https://youtu.be/8OsIxX6pdHo?si=7uPz8PR6jBwNtBzm

And specifically if "loves you" is pronounced with /ʒ/, then what's the difference between "loves you" and "loved you"? Could they sound the same?

Thanks in advance!

Posted Aug 12, 2026, 2:07 PM UTC

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