I'm stuck on what I should buy.

I'm building a new pc and for my gpu I settled on the rog strix 5070 as I think it looked the best. But it's gone up in price quite a bit and at it's price now I really am better off getting a 5070 ti. For reference it was $889 USD and it has gone up to 1,040. I also know getting a 5070 ti wouldnt bottleneck me but I really like the look of rog strix model. I just know I wouldn't be getting the most bang for my buck. I just want some outside opinions.