VP ecommerce needing advice
Hi everyone. I’m VP of ecommerce for a $1B+ brand. We don’t sell DTC so my commercial responsibility is all Amazon and retail.com. I manage trade spend, promo, retail marketing, forecasting, planning etc.
I’m feeling stuck. Where do I go from here? I’m tired of eComm it’s all just marginal improvements. Amazon has too much power as do the other big retailers. I want to make the leap to VP Marketing or GM of a brand in a Fortune 500 CPG and be a business owner, but I’m not getting any callbacks. Most of the big house of brands seem to hire from within.
Any advice for someone with 15+ years of experience in marketing, ecomm, and digital?
Posted Aug 12, 2026, 8:15 PM UTC
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