ASO tool with ads instead of subscription, would you use it?

(Full disclosure: brainstormed and edited this post with Claude, but the idea and questions are mine)

I’m about to build an ASO (Astro-like) tool and I’m deciding between the usual subscription model and something different: no mandatory subscription at all – instead, you watch 1-3 rewarded ads per 24 hours and get full functionality unlocked for that day.

Before I commit to this, I want honest feedback from people who’d actually be the target users (indie devs, marketers, ASO folks):

  1. Would this format make you more or less likely to try the app compared to a $X/month subscription?
  2. Where’s the line for you — is 1 ad/day fine but 3 feels like too much? Does it matter if it’s a 5-second skippable ad vs. a 30-second rewarded video?
  3. Would you still want a paid option to remove ads entirely, or does that defeat the point of “no mandatory subscription”?
  4. Does this feel more “fair” than a subscription, or does it feel worse because you’re trading time/attention instead of a predictable price?
  5. If you’ve used apps like this before (games aside) — what made it feel okay vs. annoying?

Thanks!

Posted Aug 12, 2026, 8:18 PM UTC

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