Redesigned checkout flow after losing sales I couldn't explain

Store was getting traffic, add to carts looked fine, and sales still lagged behind what the numbers should've shown. Took a while to find it. Shipping cost wasn't shown until the final step, so people bailed right before paying.

Moved shipping estimate up to the product page. Conversion moved without touching ads or price.

Small thing, but it's the kind of leak that never shows up unless you actually watch someone go through your own checkout start to finish.